CES

CES

Toyota

"A celebration of the bond between human and machine"

Part video, part live presentation,this served as an introduction for the Toyota Concept-I at CES

The experience unveiled Toyota’s new concept car as a celebration of the bond between human and machine. Solidifying this bond is Yui, the personality and assistant that lives in the dashboard, represented by a small circle.

Using Yui’s design as a jump-off point, the main challenge was to try to reduce as much as possible — distilling these complex ideas and communicating them with simple shapes. This direction applied to the rest of the CES presentation, as well as the spacial design for the Toyota booth and the UI design featured in the accompanying film.

For full color version and CES presentation, please view here 🡖

CES Showcase

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Credits

Design and Animation: vucko.tv
Director: Laurent Barthelemy
Creative Direction: Worship
Written by: Caroline Leung
Music/Sound Design/Mix: CypherAudio
Production: Mt. MELVIL

Design and Animation: vucko.tv
Director: Laurent Barthelemy
Creative Direction: Worship
Written by: Caroline Leung
Music/Sound Design/Mix: CypherAudio
Production: Mt. MELVIL

Design and Animation: vucko.tv
Director: Laurent Barthelemy
Creative Direction: Worship
Written by: Caroline Leung
Music/Sound Design/Mix: CypherAudio
Production: Mt. MELVIL

Design and Animation: vucko.tv
Director: Laurent Barthelemy
Creative Direction: Worship
Written by: Caroline Leung
Music/Sound Design/Mix: CypherAudio
Production: Mt. MELVIL

Design and Animation: vucko.tv
Director: Laurent Barthelemy
Creative Direction: Worship
Written by: Caroline Leung
Music/Sound Design/Mix: CypherAudio
Production: Mt. MELVIL

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